Do customers buy on price?
Your immediate response might well be “yes, of course they do!”
Since 2008, The UK has found itself in the deepest recession of recent years. As such, you’d be forgiven for thinking that your potential new customers are buying purely on price alone. But even though money might be incredibly tight, more often than not, they don’t.
This doesn’t mean that they don’t factor in price – of course they do. Everyone does, but it’s value on which people will base their decisions.
Our Google pay per click findings
On the face of it, Google’s pay-per-click model looks like an incredible proposition. Your website gets immediately catapulted to the top of the search engines and you only pay if someone clicks through to view your website.
With so much traffic going through Google, and with SEO being such a slow, expensive option, why wouldn’t you want to try it?
So we did, and we were stunned by the results!
How to avoid rogue tradesmen
If it’s not the news that tells us of rogue tradesmen, it’s the TV. Such is the problem these days, that there are now dedicated programs who’s mission it is to uncover and expose these bad apples. It does seem to be a growing problem in the UK.
However, not all tradesmen are rogues and most will do an honest and fair job for a fair price. There are key things you should look for when picking any tradesman to do work on your home – and a few things to be aware of.
Convert more enquiries into sales
Turning prospects into customers can, for some, be a confusing challenge. Many fall into the trap of feeling the need to offer the lowest price, but price alone is rarely the deciding factor.
The end for printed directories?
After more than 40 years in business, Thomson Directories has gone in to liquidation. The once popular ‘local’ directory failed to keep up with the times and has been forced to close, with a loss of 170 jobs. More here http://www.bbc.co.uk/news/uk-england-hampshire-23710958
5 ways to grow your business inexpensively
Growing your business doesn't have to cost the earth. In fact, if you’re willing to be just a little proactive, it can be done for free.
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Since taking a Per Call site my business has probably doubled in size. Like anyone who hears about something which appears 'too good to be true' I was cynical at first, but I'm very busy while others are very quiet. That kind of says it all. 
